Projects

Goal:

Our client needed a media relations plan for an event highlighting a new mural in downtown Nashville. We worked with the client to garner local coverage while providing event counsel.

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Tactics:

• I drafted a pitch and advisory for the local and regional media.

• I coordinated with the media to assist them with any updates or changes to the schedule.

Results: 

• News Channel 5 - Nashville honors Rep. John Lewis with Downtown mural

• WBIR - Mural honoring U.S. Rep John Lewis completed in downtown Nashville

• News 2 - Mural honoring Rep. John Lewis unveiled in downtown Nashville

Goal:

The client needed event support and media relations for its Annual Harvest Festival in Old Hickory, TN, and wanted to surpass their previous attendance. I worked with the team to provide outreach to local government officials, provided day-of event support, served as emcee and coordinated with all vendors.

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Tactics:

• I drafted pitches and advisories for district officials to have the event on their calendars.

• Assisted with flyer design and conducted grassroots campaigning and marketing for the event.

• Organized the social distribution plan on Instagram and Facebook.

 

Results:

• Secured over $600 in donations and sponsorships.

• Surpassed the attendance goal by generating over 430 guests

• Secured attendance of local dignitaries and had them participate in the event as judges.

• Organized and managed over 10 vendors.

• Partnered with local businesses and churches on a Kids Zone, hayride, costume contests and free apple cider and cookies.

Goal:

Our tech client needed an inventive way to recruit top talent at job fairs and cultural events. Our creative services and data/analytics teams joined forces to build an experiential booth space to draw a crowd, capture useful information about employment leads and allow recruiters to follow up with qualified candidates effectively.

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Tactics:

• I drafted a personality quiz to determine users’ unique tech talent.

• Assisted in brainstorming an interactive and visually compelling booth to engage participants and provide a relaxing space.

• Integration with our client’s recruitment database, structured for future lead-nurture campaigns.

• I conducted a market analysis and events performance analysis to help ground teams determine which events generate the best leads.

 

Results:

The program's first year generated more than 31,000 impressions, 228 hand-raisers (those who signed up to learn more about the company), and 172 qualified job candidates for an average conversion rate of 59%. We were asked to expand the program for a second year, but plans were interrupted by COVID-19.

Goal:

Our client needed a PR and media plan for an event featuring notable community members. We worked with the client to garner local coverage while providing event counsel.

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Tactics:

• I drafted a pitch and advisory for the local media.

• I coordinated with the media to assist them with any updates or changes to the schedule.

• Helped coordinate the news conference, which nearly all the news outlets in the surrounding area attended.

 

Results:

• News Channel 5: National Museum of African American Music officially moves in downtown Nashville

• The Tennessean: National Museum of African American Music officially moves into Nashville building

• Music Row: Industry Pics: NMAAM, Tucker Beathard, Hayden Haddock

Goal:

Increase the number of in-person attendees to an event at a local university by 15%. We encouraged students to participate in various events over MLK Day Weekend. Unfortunately, we had to pivot and cancel activities and shift to virtual due to the weather.

 

Tactics:

• Create an inclement weather plan to identify all areas of communications within 24 hours.

• Draft and edit all emails to guests with both virtual and as-scheduled messaging.

• Build a weather task force to evaluate weather patterns for an informed call.

• Coordinate with event planners and project partners to relay messages to respective audiences.

• Update all relevant speakers and parties on any decisions the task force makes.

 

Results:

Although there were several cancellations and many messages, we shifted our keynote event to a virtual format within 3 hours. We also surpassed the number of virtual speaker event attendees by 10%. Students were still involved with the weekend events before the weather and broke a record of attendance for the Day of Service that Saturday before the winter storm.

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Goal: 

Periscope Co, a former subsidiary of Twitter, needed to find new and exciting voices to highlight within topic-specific hand-curated channels. Although I also worked closely with the TwitterU team on ad-hoc projects, my main project for Periscope was as follows: 

• Develop topic-specific channels with 3-4 key voices 

• Utilize tools such as Global Feeds, Twitter’s “War Room,” Tracker Channels, Editorials calendars

 

Results:

• Curated three channels for public use, “Beauty Banter,” “Stars And Stripes,” “Pop Culture Scoop.”

• Elevated more than 100 voices on Periscope for public viewing

• Curated, coordinated, and drafted social copy for 12 reels during my 12-week internship.

• Maintained and monitored a verified account with 1.3 Million followers.